Tonight, however, the
revelers had no thoughts
of molten lava.
They were following in
the footsteps of the
Epicureans, reclining on
couches, watching
jugglers and acrobats,
listening to poetry
These Romans-for-a-night
were the guests of a
giant German insurance
company that had hired
both the amphitheater
and the
noblest
Roman restaurant in
Pompeii, Il Principe, to
re-create the past. The
good news here is that
within the next year,
this history
will repeat itself -
every night - when a
branch of Il Principe
will become the first
private restaurant ever
allowed to open on the
famously scorched earth
that is the hallowed
ground of Pompeii.
For the gastronomically
inclined culturati, the
one almost invariable
drawback to visiting
sites of great
historical interest is
the generally execrable
quality of culinary
options to sustain, much
less inspire, the
traveler exploring the
glories of the past.
Until now the best
Pompeii visitors could
hope to ingest was soggy
pizza and stale
tramezzini (sandwiches)
at a snack bar near the
temple of Apollo. No
temple of gastronomy,
the snack bar closed
four years ago and never
reopened. Candy bars and
Coca-Cola are currently
all the visitor can have
while exploring this
wonder of the world,
which merits at least a
full day's excursion
from Naples. Sadly, the
Pompeii day ends at 5
p.m., and Il Principe,
the one local dining
shrine worthy of the
ruins, doesn't open for
dinner until 7:3o p.m.
Which leaves most
visitors slim choice but
to trek back to
Naples-for superb
spaghetti alle vongole
to be sure, but what a
shame to miss the
inspired Apician cookery
that has made the
Michelin-starred Il
Principe one of the most
unique restaurants in
all of Italy.
Soon, however, any lunch
or dinner in Pompeii
will be an event, if not
a bacchanal, for Il
Principe owner Marco
Carli has completed a
four year courtship of a
highly fickle and
changing Italian
government that has
culminated in what
promises to be a
felicitous marriage of
culinary arts and
bureaucratic intrigue.
Imagine the union of
Escoffier and
Machiavelli to achieve
some idea of what Carli
had to go through to get
a green light, and you
can appreciate his
Herculean labors. What's
more, Carli helped
convince the
archaeological
authorities to
inaugurate a
sound-and-light show
that will keep Pompeii
open most nights. With
the restaurant and the
spectacle, this city of
the dead promises to be
one of the liveliest
spots in Italy. How
Carli pulled it off is a
classic case study of
one man's persistence,
creativity and
diplomacy.
"When I married my wife
(a Pompeii native), I
married the culture of
Pompeii," says Carli, an
elegant man in his late
forties whose bespoke
suits and confident
stride might make you
think he was a
legislator himself
rather than a
restaurateur navigating
the shoals of power. A
native of Lucca, where
his father was a
wholesaler of pastas and
olive oils to
restaurants, Carli grew
up in the
food trade. He managed
several hotels in the
ritzy Tuscan beach
resort of Forte dei
Marmi, where, in 1985,
he met his wife, Pina,
whose family owned a
small inn in Pompeii.
Pina insisted she could
live nowhere else, and,
as the ancient Romans
said, amor vincit omnia
(love conquers all).
Marco Carli moved south
to make his life and
career, and a second
love affair, with
Pompeii, began.
"I was amazed by the
food of the region,"
Carli says. "The fish,
the vegetables, the
incredible tomatoes, the
best bread in the world"
inspired him to open Il
Principe in 1987 on the
site of a former
pizzeria whose owner had
decamped to better
opportunities in
Germany. It was a vast,
old,
high
ceilinged space, which
Carli decorated with
reproductions of
Pompeii's legendary
murals and
mosaics of gods,
goddesses, and food,
food, food.
"My artist went on to
become quite famous,"
Carli says, proud that
his art man is now in
Washington, D.C.,
re-creating the haunting
murals of the Villa dei
Misteri for the
Georgetown villa of an
American plutocrat.
Despite the quality of
both the art and the
food, it took Il
Principe five years to
catch on. "There was no
real food culture in
Pompeii," Carli recalls.
"Everyone ate the same
things all the time -
spaghetti, and fish -
but there was no
awareness of the history
"That changed in 1991
when Carli catered a
special meal for the
executives of RAI, the
Italian state
broadcasting authoriry.
"A Dinner in the Shadow
of Vesuvius" showcased a
meal of ancient Roman
dishes. At the time,
such dishes were not on
the menu of Il Principe
- no one would have
ordered them - but the
RAI dinner was so
successful and, because
it was a media group,
generated so much buzz
that Carli began to
rethink and to challenge
modern Pompeii's
entrenched dining
habits.
Last one think that
Carli's task was simply
serving a slightly
different variety of
Italian food to ltalians,
it's important to
understand
how
drastically different
the food of Italy is
from the food of
the Roman Empire. "There
were no tomatoes, no
potatoes, no
corn - that all came
1500 years later from
the New World. There
was no sugar no coffee,
no cocoa," continues
Carli, who has become
a true food historian.
"They didn't use lemons
in cooking. Lemons
were only for medicine.
There were no oranges.
They came much
later from the Arabs."
So what was there? Lots
of vegetables, Carli
says. Spinach, escarole,
artichokes, cabbage.
Lamb, pork, and game,
simply boiled or
grilled, were main
dishes, but never steak.
"Cows were for work,"
Carli notes. Nor was
there any cow's milk.
"Milk came from sheep,
cheese from goats,"
Carli continues.
Shellfish were very
popular, especially
among the rich, who
prized Tunisian prawns
above all other
crustacea. The prime
condiment was garum, a
salty fish sauce, and
the prime cooking fat
was olive oil. Garlic
was ubiquitous.
"The roots of the modern
Italian palate were all
there," says Carli, who
believes that anyone who
likes Italian food will
not find the flavors of
Pompeiian cuisine all
that alien or at all
alienating. Moreover,
Carli is a dissenter
from the school of those
who think Italians never
ate pasta before Marco
Polo brought back
noodles from China. A
great delicacy Carli
maintains, was lagane, a
cereal product that
evolved into lasagna.
Macaroni, he concedes,
was a gift - not of
the Chinese, but of 12th
century Arabs. In any
event, at the new
Pompeii Principe, pasta
will be part of the
menu. Wìne, which was
drunk only at dinner and
in gargantuan amounts,
was quite different in
ancient times, mixed
with honey as an
aperitif or diluted with
water and flavored with
herbs. "Only vandals
drank their wine
straight," Carli says.
Honeyed wine , cooked
wine, garum, and other
imperial delicacies,
which Carli hopes will
eventually return to the
national larder, will be
on sale in his new
restaurant's gift shop.
As for his current
restaurant, "Foreigners
made it a success,"
Carli observes. Despite
such triumphs as Carli's
RAI dinner and his
growing reputation as a
savant, the locals had
little interest in Il
Principe, preferring
their classic,
traditional trattorias.
Undaunted, Carli headed
for the gates of the
ruins and handed out
multilingual brochures
to American, Japanese,
and German tourists, who
heeded Carli's call and
packed his house. By the
time Il Principe earned
its Michelin star in
1998, Carli had cooked a
Roman dinner for Bill
Clinton at the White
House. The George
Bushes, père et fils,
had eaten vermicelli
with garum under Carli's
murals. He knew
politicians. He was
ready to push for his
grand design. "Three
million visitors a year
come to Pompeii," Carli
says, "and they have
nothing to eat." So he
went to visit the city
manager and the
archaeological
superintendent of the
ruins with his plan "to
do something for my city
If I were interested in
big business, I'd have
taken Il Principe to
NewYork or Tokyo. But
this is a labor of
love." 'What Carli was
suggesting was to
convert a small villa
near the amphitheater to
a restaurant with 5o to
6o covers. It would be
casual ("no one dresses
to go to the ruins") and
half the price of Il
Principe, where a
typical dinner costs uS.
$75 to $95. Carli
estimates that the
startup costs of his
Pompeii dream were a
capital investment of
around U.S. $500,000.
While the politicians in
Pompeii gave their
adoptive hometown oy an
immediate green light,
the powers in Rome kept
unplugging it, until the
election of media mogul
Silvio Berlusconi. "He's
very good for cultural
sites," Carli says. The
only issue that remains
at this point is the
term of Carli's lease on
the Pompeii villa. "They
started by offering me
four years. I need 20.
But we'll work it out,"
he says confidently.
Meanwhile, Carli has
been busy buying new,
fancier china and
silverware for his
flagship in his effort
to earn a second
Michelin star. He's
found a mosaic of the
women of Pompeii rolling
out lagane that he wants
to reproduce. Not that
I1 Principe is limited
to a wholly ancient
Roman repertoire.
Carli's chefs turn out
fabulous spaghetti alle
vongole, luscious tomato
sauces, crisp rosemary
potatoes, and divine
chocolate cakes. However
deliciously piquant
garum might be, it's
still a bit hard to
imagine the Italian
table devoid of the
fusion ingredients
discovered by Columbus
and company "Tomato,
tomahto, potato, potahto..."
Because Carli would
never call the whole
thing off, we can look
forward to the next days
of Pompeii and a
potential new food trend
that might end up the
Cajun, the Latino, or
the Pacific Rim fare of
the new millennium.
by Wìlliam Stadiem is a
Los Angeles-based
novelist and
screenwriter
who travels the world
looking for the best
restaurants and hotels.
Published in "Food Art"
- May 2002
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